Tourism Authorities

  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland
  • Kirkland Photography | Travel and Tourism Photography by David Kirkland

 

 


"When you think about how much a tourism authority spends on marketing the destination and how it uses its photographs, it simply makes sense to be building on a solid foundation of high quality images." 

 

STANDARD PACKAGES FOR TOURISM AUTHORITIES

Throughout the year,  David offers three main packages to tourism authorities - each of which is tailored to meet the specific needs and resources of  the tourism organisation.

This includes a standard  Seven Day Assignment Package, a Three Assignment Package  which provides for three assignments at a discount rate over an extended period of time, and a  30 Day Residential Package in which David resides in the destination and is available to shoot for the tourism authority for the entire 30 day period. The two larger packages are both aimed at producing a comprehensive image library on the destination and includes the option of establishing a self-managed On-Line Photo Library that can be linked to the tourism authority's web site (Refer section below). 

All of these packages have proved popular, with the resulting bookings seeing David's schedule largely filled by March 1 for the remainder of the year. 

We suggest you discuss each of these options with David directly to look at availability and which one of these packages is most likely to suit your organisation's needs. David can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

A QUICK LOOK AT HIS WORK

To view a small sample from David's Tourism Portfolio, click on the photograph below:

TA_preview_2012

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WHO HE'S WORKED FOR

David is one of the most widely published travel photographers in the Asia Pacific region. His reputation has been built on working with national tourism authorities over more than a decade to provide exceptional images which are used to promote their destinations worldwide.

David started Kirklandphotos.com in 2000. Since then he has been commissioned by most major tourism authorities in the South Pacific and an expanding number of tourism authorities in South-east Asia. Drawing from his earlier background managing tourism authorities in Australia, David's understanding of a tourism authority's needs and his experience in the international marketing arena, coupled with his ability as a photographer, sees him in a unique position to produce a world-class range of promotional images suited to tourism authorities.


National, state and regional tourism organisations which have commissioned David include:

  • - The Samoa Tourism Authority
  • - The Solomon Islands Visitors Bureau
  • - The Brunei Tourism Authority
  • - Tourism New South Wales
  • - American Samoa Tourism
  • - Tahiti Tourisme (French Polynesia)
  • - Kimberley Tourism (Australia)
  • - The Northern Territory Tourism Commission (Australia)
  • - Sarawak Tourism Board (Malaysia)
  • - Sabah Tourism (Malaysia)
  • - The Papua New Guinea Tourism Promotion Authority
  • - The Philippines Tourism Authority
  • - The National Tourism Office of Vanuatu
  • - The New Caledonia Tourism Authority
  • - Tourism Top End (Australia)
  • - Tonga Visitors Bureau
  • - The Cook Islands Tourism Corporation
  • - Tourism New South Wales
  • - Norfolk Island Tourism


David's clients also include resorts, airlines, hotels, tour companies, media and advertising agencies. His work is sold through his own on-line library and he is represented internationally by Getty Images. 
To preview images from his most recent assignments, visit David's Blog  at http://www.kirklandphotosblog.com

 

HOW WE WORK

David will shoot to your written brief and a pre-conceived Shot List that clearly identifies the message you want conveyed for your destination, the subjects you want shot, the usage of the photographs and their priority. From the outset, David will work with you - drawing from 10 years experience of providing a similar service to other tourism authorities - to help you refine your  Shot List and plan for the most efficient way to deliver an appealing range of images. As David says, "Producing outstanding photographs in the Asia Pacific region is  95% planning,  5% pressing the button." From our initial meeting, the best approach to the assignment will be mapped out and agreed to, ensuring we deliver according to your brief and within the budget allocated. At the completion of the assignment, the photographs captured will be matched to the Shot List and supplied, a License Agreement will be issued releasing the images to your tourism authority, and a conclusion report will be provided.

 

PRE-MARCH SPECIAL OFFER


BOONOFOR SPECIAL PACKAGE (Bookings being taken for 2012)
"At the beginning of each year, we offer a special rate to tourism authorities. It saves them money and, with bookings closing by the end of February, we can better organise and schedule our assignments for the year. This package is popular. Last year, our entire schedule was largely booked by the March 1 deadline. It represents - by far - the most cost-effective package we offer tourism authorities anytime in the year."
- David Kirkland
Assignment bookings are being taken for 2012 and prospective clients are being offered a special Pre-March package in which David reduces his standard commercial fee by 20% to photograph the tourism highlights of a destination over a 10 day period any time in 2011. The cost: AUD$7,000 plus associated expenses.
The following benefits are being offered in the package:
- Access to the services of one of the most widely published travel photographers in the Asia Pacific region.
- A 20% saving on David’s standard fees and charges for a 10 day assignment.
- Two complimentary days of shooting if you are a destination David has not photographed before.
- The supply on Photo DVD of 30 of the best images captured during the assignment.
- Unrestricted usage of the photographs for promotional purposes.
- Reduced travel costs.
- Priority listing of your assignment in the year ahead, allowing you to plan for optimum photography conditions (ie fine weather, major cultural or tourist events).
- Additional promotion for your destination as the images added to Kirklandphotos.com are accessed by newspapers, magazines and travel publications around the world.
Discount options also include:
- Selection of up to 100 additional images captured during the assignment.
- Creation of an on-line photo library, customised to your branding and linked to your web page for media and travel agents to download the images instantly over the internet.
- Production of promotional collateral, drawing from the images captured during the assignment including posters, promotional stands and brochures. This may also include souvenir publications on your destination which can be sold to generate revenue for your tourism authority or your local tourism industry.
- Development of a promotional e-book which can be seated on the entrance page of your web site and instantly downloaded to prospective visitors.
Please note: This Pre-March Special package has proved very popular over several years, with clients booking up to six months earlier than the deadline to secure David's services during premium times of the year. Bookings for this package have to be received before March 1 to secure these terms. Otherwise, standard conditions apply.

"At the beginning of each year, we offer a special rate and include incentives to tourism authorities who commission an assignment. It saves them money and, with bookings closing by the end of February, we can better organise and schedule our assignments for the year. This package is popular. In 2011, our entire year was largely booked by the March 1 deadline. It represents - by far - the most cost-effective packages we offer tourism authorities anytime in the year." 

 - David Kirkland

 

At the beginning of each year, we offer a special Pre-March Introductory Package to tourism authorities in which David reduces his standard commercial fee by 20% and provides additional incentives to photograph a destination's tourism highlights any time in 2012 - provided the booking is made before March 1.


The following benefits are included in the package:

- The services of one of the most widely published travel photographers in the Asia Pacific region.

- A 20% saving on David’s standard fees and charges.

- Three complimentary days of shooting if you are a destination David has not photographed before.

- The supply on Photo DVD of 30 of the best images captured during the assignment.

- Unrestricted usage of the photographs for promotional purposes.

- Reduced travel costs.

- Priority listing of your assignment in the year ahead, allowing you to plan for optimum photography conditions (ie fine weather, major cultural or tourist events etc ).

 

Discount options also include:

- The supply of up to 60 additional images captured during the assignment.

- The creation of an On-Line Photo Library, customised to your branding and linked to your web page for media and travel agents to download the high resolution images instantly over the internet (Refer section below).

- The production of promotional collateral, drawing from the images captured during the assignment including posters, promotional stands and brochures. This may also include souvenir publications on your destination which can be sold to generate revenue for your tourism authority or your local tourism industry.

- Development of a promotional e-book which can be seated on the entrance page of your web site and instantly downloaded to prospective visitors.

Please note: This Pre-March Special package has proved very popular over several years, with clients booking much earlier to secure David's services during premium times of the year. Bookings for this package have now closed for 2012.


WHY CHOOSE DAVID TO PHOTOGRAPH YOUR DESTINATION?

For more than a decade, David has specialised in working with national tourism authorities to capture world-class promotional photographs. The fact that he continues to service tourism authorities throughout the region is testament to the quality of his work and his ability to deliver what he promises.  

Some points to consider:

David specialises in Travel and Tourism photography - nothing else: Travel photography at this level is a specialised arena and David has continued to excel in the field for more than a decade (so you can assume he's not good at shooting radiating brides, the shanks of Arabian Stallions or politicians kissing babies). His experience in the region counts for a lot when it comes to mastering outdoor light and the conditions to deliver quality images. As a travel photographer who makes his living providing world-class promotional photographs, David uses the very latest camera equipment, including large format and underwater cameras and professional lighting. His reputation as a professional travel photographer is built singularly around capturing high quiality images of people enjoying themselves, set against backdrops which make a destination distinctive and appealing.

He has a fair idea of your business and its likely needs: In another life, David was the CEO of several member-based tourism authorities in Australia (so he knows you haven't got much money and that there is a sympathetic cast of thousands you have to answer to). From a marketing perspective, he knows what sort of images you are likely to want and how you plan to use them. His assignment will be closely tailored to your needs and the objectives of your marketing strategy.

He knows the Asia Pacific region: Over the past 10 years, David has been commissioned by most national tourism authorities in the South Pacific and several tourism authorities in South-East Asia. He knows the region well and he has learned to adapt to its  unique challenges (....anyone familiar with the region will know this is no mean feat).

He offers value for money: David offers a range of special packages customised to the specific needs and budgets of  tourism authorities. He will work with  you - as he's done with all of his clients, many of whom continue their association after more than a decade - to ensure you get the best value for money. 

The Photographs are yours: In a world where professional photographers are applying all sorts of restrictions to their images, we completely release the images we supply to a tourism authority for promotional purposes. At the completion of an assignment, we supply the images and a simple License Agreement which releases the images to your tourism authority for all promotional purposes including supply to media and travel agents and use in all promotional collateral (we could hardly have expected to maintain our relationships this long if we didn't).

He's productive: From early in the morning to late at night, David will be working to ensure your assignment is productive. Like you, he  wants to capture exceptional images - outstanding images that will define your destination for many years to come.

We'll promote your destination for you: David owns an On-Line Photo Library which features the best of the images he captures on assignment. His work is also represented internationally by Getty's Images. Travel magazine editors, travel agents, tour operators, book publishers and creative agencies are increasingly accessing David's images, generating additional publicity for your destination.

We produce souvenir publications: Unless specifically asked not to, David is likely to use the best of his photographs to produce a range of high quality souvenir publications which will promote your destination - at no charge to you  (no advertising is included in the publications. They survive singularly on their commercial merit). Assuming there is a market for such publications on your destination, David's publishing company - Frontier Publications -  will develop a range of souvenir publications at its own expense and provide an option for your tourism authority to generate an income from the activity (To view some of the company's publications click here http://www.kirklandphotos.com/frontier-publications).

He'll give you advice on all things photography: David understands the need for a tourism authority to manage its own image library and circulate its photographs widely so, having captured the images, he will help you establish and manage your own image library, guiding you through the best way to store, protect, improve and circulate your images (Refer On-Line Photo Library Option below).

And, importantly, he'll do what he says he'll do: David prides himself on his professionalism. What he promises, will be delivered on time, within budget and to the highest possible standards. And he'll look to excel and produce exceptional images; every assignment is a new opportunity to produce better photograph than the ones he has captured before.

TOURISM AUTHORITY ON-LINE PHOTO LIBRARIES

Kirklandphotos specialises in producing customised, self-managed, On-Line Photo Libraries - generally of between 300 and 500 images - for tourism authorities which can be directly linked to their web sites, allowing travel agents and media to instantly access high resolution images to promote their destinations. The particular strength of these libraries is that they are created and overseen by professional photographers who are familiar with the high standards and demands of media and publishers. Strict quality control standards are built into every library, ensuring the highest possible standards are maintained in every image, regardless of whether they are provided by David or other photographers. Several tourism authorities in the Asia Pacific region have commissioned our On-Line libraries (below), which Kirklandphotos has offered as part of its service since 2008.


Phot_libraries_clip

 

For further information contact David directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .   

To view David's most current photographs and summaries of his most recent assignments, visit David's Blog at www.kirklandphotosblog.com


blog_grab_best