"When you think about how much a tourism authority spends on marketing the destination and how it uses its photographs, it simply makes sense to be building on a solid foundation of high quality images."
END OF YEAR SPECIAL PACKAGE NOW BEING OFFERED
TO NATIONAL AND REGIONAL TOURISM AUTHORITIES FOR 2017
(Sorry, this offer has now closed)
"Towards the end of each year, we offer a special rate and include incentives to tourism authorities who book an assignment prior to December 1 for the year ahead. The package saves the tourism authority money and it allows us to better plan and schedule our assignments. This package is popular. In 2015 and 2016, our entire year was largely booked by February. It represents - by far - the most cost-effective packages we offer tourism authorities throughout the year."
- David Kirkland
David is now offering his End-of-Year Special Package to tourism authorities who book an assignment in 2017. The once-a-year package includes generous discounts and incentives - provided the tourism authority's booking is received prior to December 1, 2016.
- You will secure the services of one of the most experienced and widely published travel and tourism photographer in the Asia Pacific region.
- You will receive a 25% saving on David’s standard fees and charges (full details provided on request) .
- You will receive three complimentary days of shooting if you are a destination David has not photographed before.
- You will be supplied with up to 100 of the best images captured during the assignment.
- Copyright of the images will be transferred to your tourism authority for all promotional purposes.
- Travel costs will be reduced.
- Your assignment will be priority listed in the year ahead, allowing you to plan for optimum photography conditions (ie fine weather, major cultural or tourist events etc).
Your tourism authority will also be eligible for discount options on additional services including:
- The supply of extra images captured during the assignment.
- The creation of an On-Line Photo Library, customised to your branding and linked to your web page for media and travel agents to download the high resolution images instantly over the internet (Refer section below).
- The production of promotional collateral, drawing from the images captured during the assignment including posters, promotional stands and brochures. This may also include souvenir publications on your destination which can be sold to generate revenue for your tourism authority or your local tourism industry.
Please note: This package has proved popular over several years, with clients booking early to secure David's services during premium times of the year.
A QUICK LOOK AT HIS WORK
To view a small sample from David's Tourism Portfolio, click on each of the two previews below:
Click either of the two panels above to preview a selection of David's photographs
WHO HE'S WORKED FOR
David is one of the most widely published travel photographers in the Asia Pacific region. His reputation has been built on working with national tourism authorities over more than a decade to provide exceptional images which are used to promote their destinations worldwide.
David started Kirklandphotos.com in 2000. Since then he has been commissioned by most major tourism authorities in the South Pacific and an expanding number of tourism authorities in South-east Asia, the Middle East and Africa. Drawing from his earlier background managing tourism authorities, David's understanding of a tourism authority's needs and his experience in the international marketing arena, coupled with his ability as a photographer, sees him in a unique position to produce a world-class range of promotional images suited to tourism authorities.
STANDARD PACKAGES FOR TOURISM AUTHORITIES
Outside of his End-of-Year Special Package, David offers three main options to tourism authorities seeking to commission his services - each of which is tailored to meet the specific needs and resources of the tourism organisation.
This includes a standard Seven Day Assignment, a Three Assignment Package which provides for three assignments at a discount rate over an extended period of up to three years, and a 30 Day Residential Package in which David resides in the destination and is available to shoot for the tourism authority for the entire 30 day period. The two larger packages are both aimed at producing a comprehensive image library on the destination and includes the option of establishing a self-managed On-Line Photo Library that can be linked to the tourism authority's web site (Refer section below).
Towards the start of each year, David also offers the national tourism authority of just one country outside of the Asia Pacific region a special 10 day Sponsorship Package. The most recent national tourism authorities to accept this package was the South Africa Tourism Commission and the Saudi Arabia Commission for Tourism and Antiquities.
All of these packages have proved popular, with the resulting bookings seeing David's schedule largely filled by December 1 for the remainder of the year.
HOW WE WORK
David will shoot to your written brief and a pre-conceived Shot List that clearly identifies the message you want conveyed for your destination, the subjects you want shot, the usage of the photographs and their priority. From the outset, David will work with you - drawing from more than a decade of experience in providing a similar service to other tourism authorities - to help you refine your Shot List and plan for the most efficient way to deliver an appealing range of images. As David says, "Producing an outstanding range of photographs for a tourism authority is 95% planning, 5% pressing the button." From our initial meeting, the best approach to the assignment will be mapped out and agreed to, ensuring we deliver according to your brief and within the budget allocated. At the completion of the assignment, the best photographs captured will be matched to the Shot List and supplied, a License Agreement will be issued releasing the images to your tourism authority, and a conclusion report will be provided.
WHY CHOOSE DAVID TO PHOTOGRAPH YOUR DESTINATION?
For more than a decade, David has specialised in working with national tourism authorities to capture world-class promotional photographs. The fact that he continues to service tourism authorities throughout the region is testament to the quality of his work and his ability to deliver what he promises.
Some points to consider:
David specialises in Tourism Photography: Tourism photography at this level is a specialised arena and David has continued to excel in the field by working with national tourism authorities for nearly two decades. It needs to be said that tourism photography - unlike travel photography which is more random and opportunistic - is about shooting to a destination's key marketing messages. It's about carefully planning to capture a range of appealing photographs that best define, differentiate and promote a destination. As his extensive portfolio reflects, David's experience counts for a lot when it comes to mastering outdoor light and the unique cultural conditions of different destinations to deliver high quality promotional images. As a tourism photographer who makes his living providing world-class imagery, David uses the very latest camera equipment, including large format and underwater cameras and professional lighting. His reputation as a professional photographer is built singularly around his ability to capture high quality promotional images of people enjoying themselves, set against backdrops which make a destination distinctive and appealing.
He has a fair idea of your business and its likely needs: In another life, David was the CEO of several member-based tourism authorities in Australia (so he knows you haven't got much money and that there is a sympathetic cast of thousands you have to answer to). From a marketing perspective, he knows what sort of images you are likely to want and how you plan to use them. His assignment will be closely tailored to your needs and the objectives of your marketing strategy.
He knows the Asia Pacific region: Over nearly two decades, David has been commissioned by most national tourism authorities in the South Pacific and several tourism authorities in South-East Asia. More recently, he has extended his service into the Middle East and African continent. So he knows the region well and he has learned to adapt to its unique challenges (....anyone familiar with the region will know this is no mean feat).
He offers value for money: David offers a range of special packages customised to the specific needs and budgets of tourism authorities. He will work with you - as he's done with all of his clients, many of whom continue their association after more than a decade - to ensure you get the best value for money.
The Photographs are yours: In a world where professional photographers are applying all sorts of restrictions to their images, we release the images we supply to a tourism authority for all promotional purposes. At the completion of an assignment, we supply the images and a simple License Agreement which releases the images to your tourism authority for all promotional purposes including supply to media and travel agents and use in all promotional collateral (we could hardly have expected to maintain our relationships this long if we didn't).
He's productive: From early in the morning to late at night, David will be working to ensure your assignment is productive. Like you, he wants to capture exceptional images - outstanding images that will define your destination for many years to come.
We'll promote your destination for you: David owns an On-Line Photo Library which features the best of the images he captures on assignment. His work is also represented internationally by Getty's Images. Travel magazine editors, travel agents, tour operators, book publishers and creative agencies are increasingly accessing David's images, generating additional publicity for your destination.
We produce souvenir publications: Unless specifically asked not to, David is likely to use the best of his photographs to produce a range of high quality souvenir publications which will promote your destination - at no charge to you (no advertising is included in the publications. They survive singularly on their commercial merit). Assuming there is a market for such publications on your destination, David's publishing company - Frontier Publications - will develop a range of souvenir publications at its own expense and provide an option for your tourism authority to generate an income from the activity (To view some of the company's publications click here http://www.kirklandphotos.com/frontier-publications).
He'll give you advice on all things photography: David understands the need for a tourism authority to manage its own image library and circulate its photographs widely so, having captured the images, he will help you establish and manage your own image library, guiding you through the best way to store, protect, improve and circulate your images (Refer On-Line Photo Library Option below).
And, importantly, he'll do what he says he'll do: David prides himself on his professionalism. What he promises, will be delivered on time, within budget and to the highest possible standards. And he'll look to excel and produce exceptional images; every assignment is a new opportunity to produce better photographs than the ones he has captured before.
TOURISM AUTHORITY ON-LINE PHOTO LIBRARIES
Kirklandphotos specialises in producing customised, self-managed, On-Line Photo Libraries - generally of between 300 and 500 images - for tourism authorities which can be directly linked to their web sites, allowing travel agents and media to instantly access high resolution images to promote their destinations. The particular strength of these libraries is that they are created and overseen by professional photographers who are familiar with the high standards and demands of media and publishers. Strict quality control standards are built into every library, ensuring the highest possible standards are maintained in every image, regardless of whether they are provided by David or other photographers. Several tourism authorities in the Asia Pacific region have commissioned our On-Line libraries (samples below), which Kirklandphotos has offered as part of its service since 2008.
For further information about our On-Line Photo Libraries, click here
To view David's most current photographs and summaries of his most recent assignments, visit David's Blog at www.kirklandphotosblog.com